Tag Archives: anchor text definition

The A-Z’s of Online Marketing Terminology

When we began exploring the online marketing arena, there were lots of things to learn, but the new terminology was one of the many overwhelming things to understand. We have created an A-Z index. There could have been 8-10 words under certain letters of the alphabet, but we kept it simply to one word per letter. We provide definitions that are simple to understand. Some of these might be elementary and familiar to you, but many should be new to you if you are new to the industry.

Anchor Text – The clickable words of a hypertext link; they will appear as the underlined blue part in standard Web design.

Backlinks– Links from other Web sites pointing to any particular page on your site. Search engines use backlinks to judge a site’s credibility; if a site links to you, the reasoning goes, it is in effect vouching for your authority on a particular subject.

Cloaking– Showing a search engine spider or bot one version of a Web page and a different version to the end user. Several search engines have explicit rules against unapproved cloaking. Those violating these guidelines may find their pages penalized or banned from a search engine’s index. As for approved cloaking, this generally only happens with search engines that offer a paid inclusion program. Anyone offering cloaking services should be able to demonstrate explicit approval from a search engine for what it is they intend to do.

Domain Name – A Web site’s main address. Our domain name is scottandheidishimberg.com

EdgeRank – The algorithm Facebook uses to rank a page’s or profile’s posts to determine which of those posts will appear in the newsfeeds of users connected to those pages and profiles

Forum – A place on the internet where people with common interests or backgrounds come together to find information and discuss topics.

Geo-Targeting – The ability to reach potential clients by their physical location. Geo-targeting allows advertisers to specify which markets they do and don’t want to reach.

Hyperlink – Often blue and underlined, hyperlinks, commonly called “links” for short, allow you to navigate to other pages on the Web with a simple click of your mouse.

ImpressionsImpressions are the number of times someone views a page displaying your ad.

JavaScript – JavaScript is an Object Oriented Programming language developed by NetScape. It is used primarily to improve user experiences on Web sites with enhanced functionality.

Keyword – Almost interchangeable with the word search term, keywords are words or a group of words that a person may search for in a search engine. Part of successful search engine optimization, is including keywords in your Web site copy

Long Tail Keywords – Rather than targeting the most common keywords in your industry, you can focus on more niche terms that are usually longer phrases but are also easier and quicker to rank for in the search engines.

Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogsallow users to exchange small elements of content such as short sentences, individual images, or video links

Natural Listings – Also referred to as “organic results”, the non-advertised listings in search engines.

Opt-in – This type of registration requires a person submitting information to specifically request he or she be contacted or added to a list.

Podcast- is a pre-recorded audio program that's posted to a website and is made available for download so people can listen to them on personal computers or mobile devices.

Query – Query is another term for “keyword” or “search term.” Within Google AdWords, search query reports show the actual terms that searchers used to click on your ads, as opposed to the advertised keyword that is in your account.

Retargeting – Think of retargeting like cyberstalking. Someone visits your site and has a cookie placed on her or his browser. As they go visiting other sites around the Web, your ad appears in front of them, as a banner or other type of display ad, on whatever sites they visit.

Social Media - A type of online media where information is uploaded primarily through user submission. Web surfers are no longer simply consumers of content, but active content publishers.

Tracking Code – Information typically included in the URL that allows an advertiser to track the effectiveness of various aspects of an advertisement.

Unique Value Proposition (UVP) – In essence, what it is that sets your product, service, or company apart from others and why potential clients should care enough to choose you.

Viral Marketing – A newer method of internet marketing that attempts to make advertisements so interesting that viewers will pass them along to others free of charge to the advertisers.

Webinar – “Web Seminar”. These virtual seminars allow people from anywhere in the world to attend via an internet connection.

Yandex – Yandex is the fastest growing search engine in the world, serving primarily Russia and other countries formerly part of the Soviet Union.

Zeitgeist - Search patterns and trends according to Google.

We hope we have provided you some new information here; if it was helpful, please share with others.

Until next time…

Scott & Heidi