The Monchu Method

The Monchu Method
Every entrepreneur knows that networking is a key component for the success of your business. But networking in today’s over-stimulated, social media crazed world can be overwhelming. We came across an article that explains the Monchu method of networking, and we thought it was worth sharing. The article we are referencing comes from the December 2013 issue of Success Magazine. As we have stated before, every entrepreneur should be reading Success Magazine and listening to the audio included.


Monchu is an Okinawan word that means “one family”. The monchu approach to networking removes selfish motives, but still provides great results. Here are the steps as suggested by Chris Brogan:


  • Imagine Circles. The tightest circle is comprised of the people closest to you, those you love the most. Then comes those you “have to” stay connected with such as co-workers or primary customers. Figuring out the third circle can be the most challenging, but it also affects your business.


  • Map Your Monchu. The third circle consists of:
    • People you personally want to help succeed.
    • People you think can help you succeed.
    • People you care about who could use the help of people you know.

Don’t focus on finding prospects. Don’t only think about people who can grow your business. These are people you can help by enriching their lives. The ideal number of people in this group is 20.


  • Serve Your Monchu. Structure 20 minutes to make your world more amazing:
    • Spend 10 minutes connecting with people in your third circle whom you think you can help. Provide them with whatever assistance, advice or resources you can offer.
    • Spend 5 minutes asking people whose feedback you value some questions that will help you to understand your next business steps.
    • Spend 5 minutes introducing people you know among your circles.

Decide your best means of communication whether it is phone, email, Skype. Build a spreadsheet and track these connections by date and notes of conversations. Work the list daily with the three above-mentioned goals: Help others, ask for help and connect people.


  • Begin the Communication Flow. Imagine the difference between a cold call to someone you want to reach versus connecting with someone you’ve helped directly or indirectly through the efforts listed above. The key to the workings of the Monchu, is that everyone is on the inside. A new business opportunity will always go more smoothly and quickly if you start with someone whom you already have a connection.
  • Give Without Seeking Reciprocation. When someone gives to another with the goal of getting something in return, it is fairly obvious to the other person or party. When you build and nurture relationships through the monchu approach, do it with unselfish intentions. If not, you might get the opposite of what you desire.
  • Build a Daily Habit. You will see that by providing something valuable to your monchu connections on a daily basis, you are also capable of offering value to the world at large. This will help you to provide value and might lead you toward additional business opportunities.

We believe that this 20-minute daily commitment can help you to build a great network. A network that is reciprocal and not just for social settings; most importantly, a network that gives as well as receives.

Posted By Scott and Heidi Shimberg


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